WhatsApp and Instagram have since grown tremendously, prompting a change in Zuckerberg’s thinking, said one of the people. (Facebook Messenger was a homegrown messaging service, spun out of the main Facebook app in 2014.) At the time that Facebook bought the firms, Zuckerberg promised WhatsApp and Instagram plenty of autonomy from its parent company. Knitting together Facebook’s apps is a stark reversal of Zuckerberg’s previous stance toward WhatsApp and Instagram, which were independent companies that he acquired. Zuckerberg has repeatedly apologized and vowed to fix the problems. Those and other issues have slowed Facebook’s growth and damaged its reputation, raising the hackles of lawmakers and regulators around the globe. Zuckerberg’s move to take more control of Facebook’s disparate businesses follows two years of scrutiny of its core social network, which has been criticized for allowing election meddling and the spread of disinformation. In a statement, Facebook said it wanted to “build the best messaging experiences we can and people want messaging to be fast, simple, reliable and private." It added: “We’re working on making more of our messaging products end-to-end encrypted and considering ways to make it easier to reach friends and family across networks." If users interact more frequently with Facebook’s apps, the company may also be able to build up its advertising business or add new services to make money, they said. If people turn more regularly to Facebook-owned properties for texting, they may forgo rival messaging services, such as those from Apple and Google, said the people, who declined to be identified because the moves are confidential. By stitching the apps’ infrastructure together, Zuckerberg wants to increase the utility of the social network, keeping its billions of users highly engaged inside its ecosystem.
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